Morgan Planning Group
Role: Visual Designer
Studio: Supervox Agency
Year: 2022
Morgan Planning Group LLC offers a comprehensive range of insurance and financial services solutions tailored to both businesses and individuals. With a commitment to personalized service and expertise, they strive to empower clients with financial stability and security.
Live Site: morganplan.com
The Challenge
Incorporate new service pages while preserving the established brand identity focused on professionalism and trust.
Design custom leave-behind materials to showcase core service offerings during client meetings.
Approach
To update the Morgan Planning website, I began by reviewing previous documentation and design files. In leveraging the previous work I was able to design quickly and maintain brand consistency. I built upon the existing brand identity and refined the visually compelling design elements to reflect professionalism and trustworthiness. Attention was given to typography, color palette, image selection, and overall layout to create a cohesive and visually appealing user experience.
Printed Materials
In addition to website enhancements, I designed custom folders and inserts to serve as impactful leave-behind materials for client meetings. These materials were designed to reinforce Morgan Planning Group's brand messaging, showcase key service offerings, and leave a lasting impression on clients and prospects alike.
Conclusion
The site revisions for Morgan Planning Group LLC successfully achieved its objective of expanding their online presence to showcase their full range of services. With a focus on content enhancement and visual design, the updated website and accompanying leave-behind materials reinforce Morgan Planning Group's commitment to excellence and client satisfaction in the insurance and financial services industry.